Creator Platform handbook

What this is

Creator Platform is the whole back end of a creator business in one place: the site people land on, the thing they buy, the list you own, the emails that follow up, the DMs that qualify, and the calendar that keeps content going out. Everything is built around one idea, which is that the audience and the revenue should belong to you rather than to a platform you rent.

The app is organised the way the work actually flows. You build a site, you put something on it worth paying for, you collect email addresses, and then automation carries the follow-up. The Home page tracks that as five steps and ticks them off from real data as you go.

Nothing here sends on your behalf without you switching it on. Flows arrive as drafts, DM automations install switched off, and anything that spends money says so before it does.

Sites

A site is a public page on your own address. Start from a template in the Library: the Creator Link Hub is the link-in-bio shape, and the Sales Page is the long-form offer shape. Both open in the editor with real content in place, so you are editing rather than staring at a blank canvas.

The editor lists sections down the left, renders the live page in the middle, and puts Section and Style panels on the right. Every section has Content and Style tabs. Style covers the card shape, its colour, border width and which sides show, section width, the space above and below, and corner radius. You can drag a card's edge in the canvas to resize it, drag a hero or gallery photo to set its crop, and right-click any text for a formatting toolbar.

Theme presets repaint the whole page at once; per-section tweaks then override the theme, so a single section can break the pattern without you rebuilding it.

Back on the Sites page, each site shows its address with Copy link and Change URL, a Rename button, and Edit and Preview. Clicking a site's name opens the editor. The phone on the right previews the draft, not the published version, so you always see what you are about to ship. Publish makes the draft live.

The Analytics screen is one scroll down: views, offer click rate, signup rate, unique against returning visitors, where traffic came from, the links people actually click, a visit heatmap, and the device split.

Programs

A program is anything you sell. Files & links delivers a downloads page: PDFs, videos, spreadsheets, whatever you attach. Course hub delivers modules and lessons with progress tracking, which suits anything people work through over weeks.

The plan library is the fastest way in. Each entry arrives with the sales copy written, a price suggested, and the whole module and lesson outline built, so the work left is swapping in your own videos and files. The library previews the real buy page, not a mock-up of it, because it renders with the same component the live page uses.

The sales designer controls that page down to the cover, fonts, colours, price note, benefit bullets, and the checkout box. The checkout box has an After purchase section for adding buyers to a list, which is what lets a flow greet them automatically.

Status matters: Archive retires a plan, keeps its sales history, and takes the buy link down. Delete only appears on archived plans and is the one action that erases their sales from the numbers.

The Analytics screen carries search, a status filter, a plan picker, and 7, 30, 60, or 90 day, all-time, or custom date ranges, with recent orders on the same screen so the chart and the rows always agree.

Calendar and content

The composer handles three formats. A Post takes one image or several for a carousel. A Story unlocks tappable link buttons with draggable text. A Reel takes one vertical video, and Instagram reels can go out as trial reels, which show first to people who do not follow you and only reach your followers if they perform.

Drag a photo inside the preview to set its crop, because most photos do not fit a feed's aspect ratio on their own. The preview is the post as it will look, not an approximation, which catches a bad crop or a cut caption before anyone else sees it.

Pick accounts under Post to, then Schedule for later or Post now. The month view on the second screen shows what went out with each platform's logo, and scheduled posts can be dragged to another day.

Subscribers and lists

Every email capture block on your sites and every DM flow that asks for an address feeds the same list, and that list lives in your database rather than a platform's.

Add someone by hand when you were given an address in person. Two decisions come with it, and they are deliberately separate: ticking lists decides reach, so whoever you add is included in future broadcasts to those lists, while running the automated flows those lists trigger is its own checkbox, off by default. Someone who handed you their email at the gym should not suddenly receive a thanks-for-subscribing sequence unless you say so.

Lists are how broadcasts and flows target people. Keep them few and meaningful; a list per campaign becomes unusable within a year.

Email flows

A flow is a trigger and an ordered set of emails, each with its own delay. Triggers are either where a signup came from or joining a named list, which is what makes buyer onboarding and lead-magnet delivery possible without writing a line of logic.

The Library installs written sequences you only need to personalise: a welcome series, lead-magnet delivery, a win-back for quiet subscribers, and follow-up for people who came in through Instagram DMs.

Each email is built in the block designer, so a flow email and a broadcast look identical and use the same tools. The row menu duplicates a flow, shares it, archives it, or deletes it. Share snapshots the flow behind a link another creator can add to their own account, and the copy arrives switched off.

Flow analytics sits one screen down: revenue attributed to email, open and click rates, a per-flow leaderboard, where people are currently waiting in a sequence, and how many new subscribers landed in a flow at all.

Broadcasts

A broadcast is one email to one list. Search and a status filter sit above the list, and the row menu edits, duplicates, unschedules, or deletes. A duplicate copies the words, blocks, design, sender, and audience but never the send history, because a copy is a draft.

Clicking a broadcast previews the email exactly as it went out rather than showing a summary of it. Stats and Edit are buttons inside that preview.

The designer handles header, text, image, split, button, review, divider, spacer, socials, plan, and raw HTML blocks. Text can sit in a box with its own padding and radius, or run full width as a band. The Plan block points at one of your programs, so an offer in an email always matches its buy page. Desktop and mobile previews are both available, mobile inside a phone frame.

DMs and agents

Instagram only lets you reply after someone messages you first, so nothing here ever sends cold. Within that rule there is a lot you can automate.

Quick replies answer one keyword with one instant message. Flows are full conversations on a canvas: messages, delays, questions, email capture, conditions, and handoffs. The Library installs pre-built conversations such as keyword to free plan, qualify then sell, and a waitlist collector, and they arrive switched off so a keyword cannot start answering before you have set your link.

AI agents take over a conversation when a flow hands off. Each agent has a purpose, an offer, its discovery questions, handoff rules, and a randomised reply delay so it does not answer like a machine. The agent library has specialists for coaching, products, programs, brand deals, lead magnets, and support. Archive retires an agent and keeps its conversations.

The Analytics screen counts conversations, people, emails captured, and quick replies sent, and lists every address the automations collected with where it came from.

Media kit and outreach

A media kit is the page you send brands: live follower and engagement numbers pulled from your connected platforms, the audience breakdown, the brands you have worked with, and how to reach you. Build several and switch between them; one click previews a kit in the phone, and Copy link or Share sends it by email, WhatsApp, Telegram, X, or LinkedIn.

Outreach runs campaigns that find brands, verify addresses, and send a few pitches a day rather than a blast. The brands table tracks queued, sent, replied, and dead, and View email opens the real conversation in Gmail rather than a rendering of it.

Connections and settings

Stripe takes payments for programs. Without it, programs still work but can only be delivered free, which is useful for lead magnets.

Resend or Gmail sends your email. Instagram and Facebook enable DM automation, native posting, and stats. TikTok enables native posting; TikTok offers no stats API to third parties, so there are none to show. An Anthropic API key powers the assistant on the Home page and the AI agents. Blotato is the paid fallback for posting to platforms the app does not publish to natively.

You are on version 1.6.0. Release notes live behind the bell in the top bar, and the assistant on the Home page answers the same questions this document does, conversationally.